The long version.
Edu Menezes is a motion designer, editor and director from Brazil. He came up inside agencies, cutting and animating, and went from there into cinema, museums and video art. He directed the adidas film for Club América, and the work now is mostly case films, where the cut and the design are one job.
Career
Most recent firstThe kit launch for Club América, the most supported football club in Mexico, directed and cut. In Mexico City an old jersey gets traded rather than thrown away, and the film goes with that trade.
“Bituca” — the name everyone here calls him — is the feature documentary on Milton Nascimento, one of the defining voices of Brazilian music. Titles, VFX and motion design, for the producer Gullane. It opened in cinemas nationwide and went out on TV Globo and Globoplay in November 2025.
One of the largest agencies in São Paulo, and the longest relationship on this list — most of the work on this site came out of it. Budweiser “Made of Music,” Vivo “The Autism Journey,” Itaú “Rebranding” and “Letters From Simone,” Corona, UNESCO.
Vivo “The Autism Journey” — Bronze Lions, Cannes 2023
The independent agency Anselmo Ramos and Gastón Bigio started in Miami, with a São Paulo office too. I worked with both. “The Stolen Art Gallery,” for Compass UOL, hung paintings that were stolen from museums and never recovered. Spaten’s fight-night launch came from the same run.
Alliance for LGBTQ Youth’s “The Courage to be Truly Free,” made with the New York office without ever being in the room.
Two Cannes films out of Chicago: Glad’s “Le Partie” and Discover Bank’s “Privacy Protector.” Both made remotely.
Shorter runs, in São Paulo and New York. The full list of agencies is longer than this page — each one has its own way of working, and picking that up fast became part of the job.
Machado de Assis is the greatest writer in the Portuguese language, and he was a Black man — the portraits that survive of him had been lightened. For Zumbi dos Palmares, the São Paulo university founded for Afro-Brazilian students, “The Real Machado de Assis” gave his features back. XP’s “Coast of Sexism” came from the same room.
“The Real Machado de Assis” — Bronze Lion, Cannes
Two of the most awarded agencies in Brazil. “Invictus,” for the São Paulo football club Corinthians, and the Havaianas campaign that turned every pair of sandals into a colour palette on Pinterest.
My own studio, with a partner. Title sequences and VFX supervision on the feature “O Mundo em Duas Voltas,” and teaching at IED, the design school in São Paulo, on the history of motion design and After Effects.
Spots for MTV’s marketing, directed and produced. At the Museu da Língua Portuguesa, art direction and design for “Praça da Língua” — the room where the poems are projected rather than hung.
Fernando Meirelles’ company, and where this started. Title designer on the feature “Olga,” VFX coordination across two seasons of Globo’s “Cidade dos Homens,” and finishing for Itaú, Coca-Cola, Volkswagen and Petrobras.
Editing and finishing for Itaú, Nestlé and Sadia.