Edu Menezes

SOS Bees

Ambev’s ordering app became an emergency service in under 24 hours. A state had gone under water, and the fastest thing anyone had was the software the bars log into every morning.

Cannes Lions 2025Bronze · Sustainable Development GoalsShortlist · Creative B2B
SOS Bees — posterPlay case film — sound on2:15
Client
AB InBev / Ambev
Agency
Africa Creative DDB
Role
Motion Design
Year
2025

The brief

After the floods in Rio Grande do Sul, thousands of bar owners lost their stock, their equipment and, in many cases, their only income.

The idea

BEES, the B2B app they order beer on, opened as a crisis hub overnight: restocking, replacement equipment, repairs, cash vouchers, legal aid and mental-health support, all of it behind the login they use to buy a keg.

The result

6,360 bars helped, 82% still trading a year later. What started in Rio Grande do Sul stayed in the app as a standing crisis protocol, ready for the next one anywhere in the country.

Credits

Client — AB InBev / Ambev

Agency — Africa Creative DDB

Motion Design — Edu Menezes

Sound / Audio Production — Satelite Audio

Production / Communications Support — All Set Comunicação