Edu Menezes

The Stolen Art Gallery

Paintings that thieves took out of museums and nobody ever found, hanging where anyone can walk up to them.

Clube de CriaçãoBronze · Digital
The Stolen Art Gallery — posterPlay case film — sound on1:44
Client
Compass UOL
Agency
GUT São Paulo
Role
Motion Design
Year
2022

The brief

Compass UOL, the technology company inside the UOL group, had built a way of being in a room with strangers. It needed somewhere worth standing.

The idea

A gallery in the metaverse hung with nothing but stolen work: Van Gogh, Rembrandt, Caravaggio, Cézanne, Manet. Each one rebuilt from whatever record of it survives, which in some cases is a catalogue photograph and in others is a description.
The Stolen Art Gallery — frame 1The Stolen Art Gallery — frame 2The Stolen Art Gallery — frame 3

The result

Launched by destroying the paintings again on screen, to get people to come and see them. iOS, Android and Oculus Quest; ARTnews, The Art Newspaper, Gizmodo and Exame all ran it.

Credits

Creative — Bruno Brux, Murilo Melo, Rainor Marinho, Murilo Santos

Creative / Art Direction — Pedro Galdi

Copywriting / Script — Giulio Beloto, Pedro Rosas

Motion Design — Edu Menezes

Production — Lemonade Filmes / Manuela Berlanga

Post / Sound — Atomo VFX / Carbono Sound Lab