Edu Menezes

Havaianas Pinterest

Havaianas comes in more colours than almost anything else in Brazil. Pinterest is where people go to look for colours.

Havaianas Pinterest — posterPlay case film — sound on1:40
Client
Havaianas / Alpargatas
Agency
AlmapBBDO
Role
Motion Design
Year
2022

The brief

The brand was missing from the one platform where its own product was useful without it. People go to Pinterest with a colour in mind and leave with a board of them, and Havaianas had never been in any of those boards.

The idea

Every pair read as a colour palette and pinned to a board called Colors of Brazil, filed in among the palettes people save anyway.

Outcome

250 million impressions, and 78% of the posts took someone through to the Havaianas store.

Credits

Motion Design — Edu Menezes