Havaianas Pinterest
Pinterest is where people go to look for colours. Havaianas is a colour with a strap on it.
Play case film — sound on1:40- Client
- Havaianas / Alpargatas
- Agency
- AlmapBBDO
- Role
- Motion Design
- Year
- 2019
The brief
Pinterest search is full of colour palettes people save for their next project. Havaianas had a product that could sit in that feed as one of them.
The idea
Every pair read as a colour palette and pinned to a board called Colors of Brazil on the Havaianas Brasil account, filed in among the palettes people save anyway.
The result
250 million impressions, and 78% of the posts took someone through to the Havaianas store.
Credits
Motion Design — Edu Menezes
