Vale Dots
Nothing in this Vale film is more complicated than a dot.
Play case film — sound on1:21Client
Vale
Agency
Africa Creative DDB
Role
Direction · Editing · Motion Design
Year
2019
The brief
Vale needed to talk about how it works, at a moment when very few people were inclined to believe it.
The idea
One word, held for eighty seconds: redescobrir, to rediscover. Not finding something new but doing better what is already being done. Every frame of it is a dot, a circle or a line of type.
Outcome
The last card reads “redescobrir é a nossa natureza”, rediscovery is our nature. Black and white the whole way through, at a pace that never once lifts to sell you anything.
Credits
Direction / Editing / Motion Design / SFX — Edu Menezes
Creative Development — Sergio Gordilho
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