#MyGameMyName
Nearly half the people playing are women, and every one of them has been abused for it. So they play under a man's name.
Play case film — sound on2:15- Client
- Vivo / Wonder Women Tech
- Agency
- Africa Creative DDB
- Role
- Motion Design
- Year
- 2018
The brief
Gaming is twice the size of Hollywood. Vivo wanted to say something about who is being driven out of it.
The idea
An open letter to the industry, addressed to Microsoft, Nintendo, Sony, Blizzard, Riot, EA and Ubisoft, read out by women who play professionally. Then male streamers played under women's names and posted what came back at them.
The result
Over 115 million impressions and more than 200,000 social media interactions. Cannes gave it a Silver Glass Lion, the award kept for work that shifts an inequality, and a Bronze in PR.
Credits
Motion Design — Edu Menezes
Cannes Lions 2018Silver · Glass: The Lion for ChangeBronze · PRShortlist · Social & InfluencerShortlist · Sustainable Development Goals
El Ojo de Iberoamérica 20186× Gold3× Silver2× Bronze
