History Blocks
Monuments that no longer exist, rebuilt block by block by children who never saw them standing.
Cannes Lions 2019Bronze · Design
D&AD 20203× Yellow Pencil2× Wood Pencil
The One Show 2020Silver Pencil · Branded Entertainment
El Ojo 20192× Gold, 2× Silver, 4× Bronze
Play case film — sound on1:53Client
UNESCO
Agency
Africa Creative DDB
Role
Motion Design
Year
2019
The brief
The Temple of Bel at Palmyra was dynamited on the evening news, and the Al Saftar Mosque went the same way. So did the citadel at Aleppo, the monastery of St Elian, the Mosque of al-Nuri. UNESCO wanted what was left of them kept somewhere a generation raised on games would actually go.
The idea
Minecraft: Education Edition, and the builders are schoolchildren. Nothing in it dissolves or fades, because nothing in Minecraft does: what came down in rubble goes back up one voxel at a time, obeying the same rules the game does.
The result
More than thirty countries have adopted the project, and thousands of students have built inside it.
Credits
Creative Leadership — Sergio Gordilho, Sophie Schonburg
Creative — Daniel Ogawa, Raphael Vandystadt, Juliana Leite, Felipe Duarte
Art Direction — Rick Garcia, Adriana Barreto
Special Projects — Monique Lopes Lima
Motion Design — Edu Menezes