Fishermen Storytellers
During the defeso the boats stay in and the money stops. What the villages still have plenty of is stories.
Cannes Lions 2025Silver · Audio & RadioSilver · Brand Experience
Play case film — sound on2:15Client
Corona / AB InBev
Agency
Africa Creative DDB
Role
Motion Design
Year
2025
The brief
Brazil’s closed season is enforced by law and lasts months. Corona works on those coasts, and the fishermen there lose their only income for the length of it.
The idea
Their own legends, taken down and turned into things a village can sell: an animated short, A Ilha Rachada, and a book of five tales bound in boat wood, net, canvas and cement.
The result
The tales became something to sell in the months there is nothing else to sell, and the villages took bookings for them. The closing card says it flat: the stories of the sea helped the fishermen in real life.
Credits
Creative Leadership — Sergio Gordilho, Nicholas Bergantin
Creative Direction — Lucas Menegotto, Raphaela Filippetto, Pedro Galdi, Pedro Rosas
ACD / Art Direction — Lucas Andrade
Motion Design — Edu Menezes, Ricardo Filomeno
Production Company — Black Madre
Animation Direction — Maurício Fahd
Live Action Direction — Eduardo Sá
Audio — LOUD+ / Gustavo Garbato
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