One Second Ads
One second is the least a fan needs to recognise a song. Budweiser made that the length of the ad.
Play case film — sound on2:03- Client
- Budweiser / AB InBev
- Agency
- Africa Creative DDB
- Role
- Motion Design
- Year
- 2025
The brief
A 30-second ad asks for attention people no longer give. The brand needed a format short enough to live inside the feed and still say something about music.
The idea
A series of one-second ads on social, each one the opening note of an iconic song. Name the song and a Bud coupon comes back by direct message.
The result
More than 125,000 guesses and 4,878 coupons redeemed, with 119% more views than the benchmark and over 68 million impressions in the first two weeks. Cannes gave it the Grand Prix in Audio & Radio.
Credits
Creative Leadership — Sergio Gordilho, Nicholas Bergantin, Rodrigo Barbosa
Creative Direction — Hélio Maffia, Yllo Pedra
Creative — Maicon Gomes, Guilherme Portugal, Lucas Alcorta
Editing — Fernando Ávila
Motion Design — Edu Menezes
