Air Silva
Brazil’s away kit went out with Michael Jordan on it. Volt answered with another man who could fly, and his surname is the commonest in the country.
Play case film — sound on2:13Client
Volt Sport / Silva 1932
Agency
Africa Creative DDB
Role
Motion Design
Year
2026
The brief
Volt Sport is the only wholly Brazilian brand outfitting clubs in the country’s top divisions. The question in the room was how you answer a Jumpman on a Brazil shirt.
The idea
Leônidas da Silva across the chest: Pelé before Pelé, the player who put the bicycle kick in the air in 1932. And with him every other Silva in the country, which is most of it.
Outcome
Mentions of Leônidas da Silva rose 4,562%, 99% of them positive, and the collection came out alongside the first documentary ever made about him.
Credits
Creative Direction — Sergio Gordilho
Creative — Diogo Dutra, Thiago Monteiro, Matheus Motta
Art / Creative — Cleber Pereira
Production / Projects — Lica de Souza, Giovanna Lima, Lais Vazquez Cattena
Editing — Fernando Freitas
Motion Design — Edu Menezes
Next case
Amazon Desert Rally →